Starting a business isn’t easy. You commit and plan, but your best intentions are so easily derailed by life. Day one you declare, “I’m going to do this. I won’t let anything stop me.” You say it. You mean it. You commit to it on your vision board. Then, day forty-five life happens and you’re so busy outing a fire that you forget about your plan.

By the time you actually conquer all the false starts to your business you want to just revel in running it. Once you have paying clients and a website it can signal in your mind success. You want to sit back and coast or even build on what you’ve already done. But are you really as successful as you think?

As much as I hated doing year-end reviews as a manager, they served a purpose. Reviews offered insight into what we did well and what areas needed improvement. Implementing a similar practice can be beneficial to solopreneurs and small businesses.

Taking time to assess your business is crucial. You need to know what you are doing well and where you need to make adjustments. Don’t get discouraged by the things that didn’t work out. Instead of looking at setbacks and mistakes as failures, look at them as “areas of growth.” 

There are several ways an entrepreneur can evaluate their business. I’ll focus on journaling for this blog post.


I love to journal and in fact, I LIVE for a beautiful journal (affiliate link)! It’s as though the pages of the journal opens up and begs my words to adorn them. Giving each page purpose. Ok the writer in me got a little carried away, but you get it—I heart journaling.


Here’s a list of questions to help you reflect and evaluate your business. 

  • What did I accomplish this year?
  • What did I learn that works and doesn’t work in my business?
  • What can I improve?
  • What can I delegate?
  • Do I need to shift the way I’m doing certain aspects of my business?
  • Do I need to alter my current strategy?
  • What have I done that wasn’t effective in growing my business?
  • What have I learned about myself as an entrepreneur?
  • What can I tweak?
  • What needs to be eliminated?

This list is by no means exhaustive. They are just a few to get you started in reflecting on your business annually.

What I Learned Evaluating My Business

The ten things I learned reflecting on my business. 


10. My confidence can be rattled when people question my vision. 
9. Starting does not mean the absence of fear. It simply means not letting fear stop me.
8. I have to assess and make changes as necessary along the way.
7. Expert advice is great, but it’s not the only way. The vision I have can still be the best approach.   
6. Divine connections happen at the least expected moments, so be friendly and share what I do.
5. Self-pep talks are effective ways to motivate me.
4. The creative process will be halted by unexpected life moments. Just pick back up the pieces and begin again when they do. 
3. Delegate because I can’t do it all.
2. I can’t work 24 hours. Rest is necessary. Fun in necessary. It is not wasting time to exercise. Being healthy mentally and physically is necessary to ensuring I live to enjoy the dream come true.
1. The dream shifts and changes. Flow with it.

Do you reflect on your business? Share one of the lessons you’ve learned as an entrepreneur?