Social media is not optional for businesses. In fact, it’s one of the easiest ways to connect with customers. Your social media works harder than your web page. Most of your customers won’t head to your website regularly, but they’re on social media daily. That’s why social media is a must. It’s a chance to connect with them daily.

But connecting isn’t as easy as it sounds. Between platforms charging you to get in front of your fans and new clients,

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Women can spend so much time in nurturing mode that we hit pause on our own dreams. We’re running kids to practice, volunteering when no one else will, cooking for the family, supporting friends through breakups. You name it—we’re doing it. All except, building the world we really want for ourselves.

In fact, many of us have entrepreneurial dreams that persistently haunt us. It’s just our schedules that get in the way of pursing them.

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