Social media is not optional for businesses. In fact, it’s one of the easiest ways to connect with customers. Your social media works harder than your web page. Most of your customers won’t head to your website regularly, but they’re on social media daily. That’s why social media is a must. It’s a chance to connect with them daily.

But connecting isn’t as easy as it sounds. Between platforms charging you to get in front of your fans and new clients,

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I used to hide from mirrors because I hated my reflection. I only saw the flaws and none of the beauty. Those critical voices followed me for years and they kept me from shining and discovering my beauty. I was so sure that I had conquered those voices, but not so. In fact, those voices were still bullying as I tried to build my business in 2016. They caused me to only share content sometimes rather than all the time.

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Joel Osteen has definitely got critics. Many rip him for being a motivational speaker rather than a preacher. The mega-church pastor got a few jabs even from me. So, it’s surprising that I grabbed a free review copy from Net Galley. And I’m glad I did. You Can You Will: 8 Undeniable Qualities of a Winner [affiliate link] offers inspiration for women entrepreneurs. 
 
The words leaped off the page resonating with my life as an entrepreneur.
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Starting a business isn’t easy. You commit and plan, but your best intentions are so easily derailed by life. Day one you declare, “I’m going to do this. I won’t let anything stop me.” You say it. You mean it. You commit to it on your vision board. Then, day forty-five life happens and you’re so busy outing a fire that you forget about your plan.

By the time you actually conquer all the false starts to your business you want to just revel in running it.

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Shonda Rhimes’ Scandal rules my Thursday nights. Everyone knows—no calls, no texts, no meetings and no business. I curl up on the couch, phone in hand and my Twitter turns into a consecutive string of posts on #Scandal shocking moments.  

I watched with the same Thursday night intensity as the woman behind Shondaland delivered the 2014 Dartmouth commencement address. Channeling Olivia Pope, she galvanized the Dartmouth graduates with a “no task too hard”
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