Social media is not optional for businesses. In fact, it’s one of the easiest ways to connect with customers. Your social media works harder than your web page. Most of your customers won’t head to your website regularly, but they’re on social media daily. That’s why social media is a must. It’s a chance to connect with them daily.
But connecting isn’t as easy as it sounds. Between platforms charging you to get in front of your fans and new clients,